3 Tips to Boost Online Sales this Valentine's Season
According to a Sun News report, Nigerians may be spending about N30 billion on gifts and luxury items to commemorate Valentine’s Day. Is your business getting a share of this N30 billion? Yes? No? Not to worry, with these three tips, you are just in time to position your business to make some serious sales this Valentine’s season.
Did you know?
According to a Sun News report, Nigerians may be spending about N30 billion on gifts and luxury items to commemorate Valentine’s Day. We’re shocked too!
Beyond the shock though, we can't help but wonder, is your business getting a share of this N30 billion? Yes? No?
Not to worry, you are just in time to position your business to make some serious sales this Valentine’s season. And we've got three powerful tips to get you started;
- Create videos: If you attended our webinar “Strategies to Boost Sales this Valentine’s Season” you would understand why video marketing is an important tool for boosting online sales. In the webinar, we discussed how, with videos, your prospective customers are less worried about being cheated. Seeing the face behind the business increases their confidence. We also talked about using Instagram Reels to increase follower growth and page reach fast. The opportunities are limitless with video marketing.
- Collaboration: Another tip we talked about was forming partnerships with other businesses to offer competitive value to your consumers. For example, if you sell only flowers, for Valentine’s season, you may want to partner with a chocolate (or candy) vendor and through this collaboration, offer prospects a deal such as “Buy a bouquet of flowers and get a bar of chocolate at half price” or “Buy a bouquet of flowers with chocolates at a discounted cost.” This way, providing two items can seem more valuable for the prospect.
- Discounts: People are always looking for discounts as they believe it would help them save money. Offer a flash sale for Valentine’s or bundle up some products or services and offer package deals. Trust us, your audience will find it hard to say no.
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