DO’S
AND DON’TS

DO’S AND DON’TS OF WORDMARK SIGNATURE

In order to maintain the consistency of the brand, the wordmark should not be altered in any way.

Consider these illustrations for examples on how to treat them.

Please do not

Change the position or size of the icon when placed near the wordmark. Outline the signature or change its colour. Use shades or gradients of colour. Use embellishments such as drop shadows. Place the icon and wordmark directly onto photographic or ‘busy’ backgrounds. Stretch or distort the shape of the signature. Change the font, spacing or position of the letters in the wordmark 

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